music, careers, music therapy, audio, journalismJon Eno from Hot House Music has a fabulous blog on their website, covering many different careers in music related industries, from Computer Game Audio to Music Therapy.

 

 

Dave Endsor, head of content at PR and digital agency Tank, shares his advice for a career in PR.

PR is ultimately about telling a story – a story that journalists want to publish, and audiences will read and share. Critically, they are stories that effectively share the messages you’re trying to communicate, without being overtly salesly. Your job in PR is to find these stories – whether that’s in-house for the business you work for, or for one of your many clients if you work at an agency.

Whatever the story, it has to be newsworthy. You need to find the ‘hook’ – the reason a journalist will use it. You might issue a press release announcing company news, or share thought leadership content that uses the expert knowledge you have to hand – either your own, your team’s or your clients. You might even develop something creative that makes national and international headlines!

In-house and agencies

You might work ‘in-house’ for a company where the role is solely focused on its own communication strategy. This might be for a council or government organisation, a charity or not-for-profit, for a consumer brand of any shape and size, or for an organisation that sells its services to other businesses.

Alternatively, you might work for an agency. A company that carries out PR services for a number of different clients, often working with an in-house individual, or directly with a company’s owner or board of directors.

The clients that agencies work for can vary significantly. For example, some agencies may work for a mixture of B2C and B2B clients, such as Tank. Others may solely focus on one of those areas. Some may even focus their work in one particular sector, such as travel, retail, or even PR for well-known individuals.

How to know if PR is for you?

 Read this advice on GradJobs

How do I get into PR?

This article from Prospects offers excellent advice on the subject.

You might first study and work in journalism before making the switch to a PR role in-house or at an agency.

Alternatively, you might study an English degree and apply for a graduate position or junior role. Strong writing skills are a must, but so are general communication and people skills as well as creative thinking. It helps to have ideas!

 Other helpful resources: